LG Hustle Hub

LG wanted to create fandom around a cause, powered by their lightweight productivity machine, the LG gram - enter Hustle Hub! Created by Monks APAC, Hustle Hub is a community of like-minded professionals who believe in a healthier, better way to hustle. We conceptualised film & key visual assets to launch the campaign across the globe. My Responsibilites: - Co-Creative Lead (client facing) from Pitch to Delivery for a global campaign. - Part of a nimble creative duo (Singapore x Korea), conceptualising and executing a creative proposal deck for a Film and KV driven campaign, co-managing creative support from Malaysia and Korea. - Co-led the conceptualisation of the pitch strategy, big idea, deck narrative and creative executions. - Also contributed as film creative, copywriter and art director. - After winning the pitch, continued on as Co-Creative Lead, executing creative development and providing creative oversight while managing ad-hoc support where needed. - Creative oversight and collaboration with Ukrainian based production, over a film and photography shoot.