LG Hustle Hub

LG - Time To Hustle The Right Way

Creative Direction, Concept & Oversight

LG wanted to create fandom around a cause, powered by their lightweight productivity machine, the LG gram - enter Hustle Hub! Created by Monks APAC, Hustle Hub is a community of like-minded professionals who believe in a healthier, better way to hustle. We conceptualised film & key visual assets to launch the campaign across the globe.