Kraft Heinz ABC
Client
Kraft Heinz ABC
Service
Creative Direction
A selection of work for Kraft Heinz ABC and their product campaigns in Indonesia
© Kraft Heinz ABC
Project Overview
Following our Agency of Record win for Kraft Heinz ABC, we brought multiple product launches in Indonesia to life, each crafted with a deep understanding of local tastes and the everyday lives of Indonesian mums, our core audience.
As Associate Creative Director (Films), I co-led the film and social creative process alongside our Indonesian team, guiding concept development, storyboarding, animatics, production and post. Together, we created films that blended emotional storytelling with cultural authenticity, turning everyday kitchen moments into stories that felt warm, relatable and distinctly Indonesian.
Kenvue
The Cure