Think Your Home's Covered?

For FWD’s Home Insurance campaign, we wanted to showcase the importance of being insured in the most fun and unexpected way. We created a darkly comedic mock sell-o-vision set inside the chaotic aftermath of a home that wasn’t covered - burnt, flooded and burgled.

Comedian Michelle Chong leads the chaos, navigating her “sell-o-vision” segment by attempting to sell whatever remains of her belongings to cover the damages. We transformed a serious message about home insurance into a story that’s both engaging and memorable, proving that some things are just too valuable to leave unprotected.