3 Body Problem

For the Australian launch of the highly anticipated “3 Body Problem” series, we created a spectacular projection mapping experience at Melbourne's Southern Cross Station during the 2024 F1 Grand Prix weekend. This high-impact audiovisual event featured a captivating 3D animation of an immense, imposing eye, drawing inspiration from a critical moment in the series, presenting a view of the city through alien eyes. To enhance the experience, we integrated a custom-created immersive soundscape, enriching the atmospheric impact and engaging senses beyond the visual. Engaging an estimated 500,000 visitors, the activation captured widespread attention while encouraging visitors to watch the series at home or during their journey, marking a strategic and memorable part of the series’ global rollout for Netflix. My Responsibilites: - Film Creative Lead (client facing) from Creative Development to Delivery - Joined an Australian team and led the conceptualisation and creative execution of the experiential content, turning an intially broad thought starter into a detailed, tangible film concept that gave a boost of forward momentum. - Contributed in shaping the story structure as well as playing film editor and sound designer, creating previews and animatics that served to align and direct our internal team and to communicate our creative intent with our clients. - Led the film direction, development and execution of the experiential content, with post production and sound creatives from Netherlands and India. Together with the Australian market team, we balanced the creative aspirations of the experience with the technical and social considerations of our projection activation and provided regular updates to Netflix on our progress.