3 Body Problem

For the Australian launch of the highly anticipated “3 Body Problem” series, we created a spectacular projection mapping experience at Melbourne's Southern Cross Station during the 2024 F1 Grand Prix weekend. This high-impact audiovisual event featured a captivating 3D animation of an immense, imposing eye, drawing inspiration from a critical moment in the series, presenting a view of the city through alien eyes. To enhance the experience, we integrated a custom-created immersive soundscape, enriching the atmospheric impact and engaging senses beyond the visual. Engaging an estimated 500,000 visitors, the activation captured widespread attention while encouraging visitors to watch the series at home or during their journey, marking a strategic and memorable part of the series’ global rollout for Netflix.