3 Body Problem

THE OPPORTUNITY To support the global launch of Netflix’s highly anticipated 3 Body Problem series, we needed an activation in Australia that would create intrigue, spark buzz, and immerse viewers into the show's mysterious universe — all during the high-traffic F1 Grand Prix weekend in Melbourne. THE IDEA We transformed Melbourne’s Southern Cross Station into a gateway to another world with a high-impact audiovisual experience. The centrepiece? A massive 3D projection mapping of an enormous alien eye — referencing a pivotal moment from the series. Part of a global ‘You Are Bugs’ activation by Netflix, the experience was paired with an immersive custom soundscape to heighten the tension and pull audiences deeper into the story world. The activation attracted 500,000+ passers-by, and positioned 3 Body Problem as a must-watch title — building hype and enhancing the global rollout in a culturally relevant, sensory-driven way. THE WORK - Film Creative Lead (Client-facing) from concept to delivery - Collaborated with the Australian market team to transform an open brief into a compelling film concept that brought early momentum to the project - Shaped the story structure, crafted detailed animatics, and served as film director, editor and sound designer for early previews - Led the direction and production of the experiential content, partnering with post and sound teams from the Netherlands and India - Balanced creative ambition with projection tech constraints and public space dynamics - Maintained close collaboration with Netflix, providing regular updates and creative alignment