Go gram!
LG - Go gram!
Creative Direction, Concept & Oversight
We conceptualised a campaign to help LG launch the latest LG gram collection to the world. The idea behind ‘Go gram!’ stems from how the gram empowers people to unlock that ‘go-getter’ spirit through its lightweight and powerful characteristics. We created a modular film that placed both product AND personality at the forefront, supported by a series of 3D product visuals and lifestyle stills.
Film Social & Digital Assets