Go gram!

We conceptualised a campaign to help LG launch the latest LG gram collection to the world. The idea behind ‘Go gram!’ stems from how the gram empowers people to unlock that ‘go-getter’ spirit through its lightweight and powerful characteristics. We created a modular film that placed both product AND personality at the forefront, supported by a series of 3D product visuals and lifestyle stills. My Responsibilites: - Co-Creative Lead from Pitch to Delivery 
 - Part of a nimble creative duo (Singapore x Korea), conceptualising and executing a creative proposal deck for a Film and KV driven campaign, co-managing creative support from Malaysia and Korea. - Co-led the conceptualisation of the pitch strategy, big idea, deck narrative and creative executions. - Also contributed as film creative, copywriter and art director. - After winning the pitch, continued on as Co-Creative Lead, executing creative development and creative oversight while managing ad-hoc support where needed. - Creative oversight and collaboration with Singaporean based production, over a film and photography shoot.