LG ThinQ
LG - ThinQ (The Home Of Everyday Magic)
Creative Direction, Concept & Oversight
We created a global campaign for LG to tell the world about LG ThinQ, the magical app that turns all LG appliances into smart devices. Powered by ‘Everyday Magic’, a nod to the emotional warmth of an LG home, we crafted a modular film not just for maximum impact but also for maximum flexibility. Across product variations, cutdowns & banners, we created close to 900 assets for 11 different markets. Talk about magic 😉✨
Film Photography Social & Digital Assets
