Rediscover The Feeling Of New

Relaunch Campaign

Relaunch Campaign

Client

Marriott Bonvoy x AMEX

Service

Creative Direction

With the largest, most diverse portfolio in the world, the feeling of new follows you wherever you go.

© Marriott Bonvoy - Rediscover The Feeling Of New

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Project Overview

For the relaunch campaign of the Marriott Bonvoy AMEX card, we redefined luxury for Japan’s elite travelers - shifting focus from status to the rare thrill of discovery and newness. With Marriott Bonvoy’s unmatched portfolio, we invited travelers to Rediscover the Feeling of New through poetic, split-screen storytelling that captured both the world we see and the emotions it evokes.

I led the creative from pitch to delivery, guiding strategy, concept and executions across multi disciplinary teams in Singapore, Japan, Malaysia and Europe.


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