Rediscover The Feeling Of New
Relaunch Campaign
Relaunch Campaign
Relaunch Campaign
Client
Marriott Bonvoy x AMEX
Service
Creative Direction
Client
Marriott Bonvoy x AMEX
Service
Creative Direction
Client
Marriott Bonvoy x AMEX
Service
Creative Direction
With the largest, most diverse portfolio in the world, the feeling of new follows you wherever you go.
With the largest, most diverse portfolio in the world, the feeling of new follows you wherever you go.
With the largest, most diverse portfolio in the world, the feeling of new follows you wherever you go.
© Marriott Bonvoy - Rediscover The Feeling Of New
© Marriott Bonvoy - Rediscover The Feeling Of New
© Marriott Bonvoy - Rediscover The Feeling Of New
Project Overview
For the relaunch campaign of the Marriott Bonvoy AMEX card, we redefined luxury for Japan’s elite travelers - shifting focus from status to the rare thrill of discovery and newness. With Marriott Bonvoy’s unmatched portfolio, we invited travelers to Rediscover the Feeling of New through poetic, split-screen storytelling that captured both the world we see and the emotions it evokes.
I led the creative from pitch to delivery, guiding strategy, concept and executions across multi disciplinary teams in Singapore, Japan, Malaysia and Europe.
Project Overview
For the relaunch campaign of the Marriott Bonvoy AMEX card, we redefined luxury for Japan’s elite travelers - shifting focus from status to the rare thrill of discovery and newness. With Marriott Bonvoy’s unmatched portfolio, we invited travelers to Rediscover the Feeling of New through poetic, split-screen storytelling that captured both the world we see and the emotions it evokes.
I led the creative from pitch to delivery, guiding strategy, concept and executions across multi disciplinary teams in Singapore, Japan, Malaysia and Europe.
Project Overview
For the relaunch campaign of the Marriott Bonvoy AMEX card, we redefined luxury for Japan’s elite travelers - shifting focus from status to the rare thrill of discovery and newness. With Marriott Bonvoy’s unmatched portfolio, we invited travelers to Rediscover the Feeling of New through poetic, split-screen storytelling that captured both the world we see and the emotions it evokes.
I led the creative from pitch to delivery, guiding strategy, concept and executions across multi disciplinary teams in Singapore, Japan, Malaysia and Europe.
The Regal Pioneers
The Regal Pioneers
The Regal Pioneers