The Regal Pioneers

Chivas sought to connect with ambitious Japanese entrepreneurs, chasing for success beyond traditional paths. We reframed “unconventional” from uncertainty to strength with the idea Unconventional Wisdom from Unconventional Success Stories - a campaign anchored by The Regal Pioneers Masterclass, where up and coming entrepreneurs learnt from modern trailblazers.

I led the creative from pitch to delivery, shaping strategy, storytelling and execution across teams in Japan, Korea, Malaysia and the Netherlands, producing a suite of content that inspired, educated and fueled a movement of bold, unconventional ambition.