Skin Speaks. We Listen.

Creative Direction

Creative Direction

Creative Direction

Client

Sanofi Lactacyd

Service

Creative Direction

Client

Sanofi Lactacyd

Service

Creative Direction

Client

Sanofi Lactacyd

Service

Creative Direction

When you listen to your skin, it shows.

When you listen to your skin, it shows.

When you listen to your skin, it shows.

© Sanofi Lactacyd - Skin Speaks. We Listen.

© Sanofi Lactacyd - Skin Speaks. We Listen.

© Sanofi Lactacyd - Skin Speaks. We Listen.

Project Overview

We helped Sanofi Lactacyd re-introduce its Feminine Wash and Baby Wash products across Asia with an empowering regional campaign built on a simple, human insight - Skin speaks, we listen. The campaign celebrated the confidence that comes from understanding and caring for your body (or your baby's) intuitively.

As Associate Creative Director (Film), I co-led the creative process from script to screen, shaping the script, treatment, storyboards, production and post. The result was a series of films that captured both emotional warmth and scientific credibility, resonating with diverse audiences across the region.

Project Overview

We helped Sanofi Lactacyd re-introduce its Feminine Wash and Baby Wash products across Asia with an empowering regional campaign built on a simple, human insight - Skin speaks, we listen. The campaign celebrated the confidence that comes from understanding and caring for your body (or your baby's) intuitively.

As Associate Creative Director (Film), I co-led the creative process from script to screen, shaping the script, treatment, storyboards, production and post. The result was a series of films that captured both emotional warmth and scientific credibility, resonating with diverse audiences across the region.

Project Overview

We helped Sanofi Lactacyd re-introduce its Feminine Wash and Baby Wash products across Asia with an empowering regional campaign built on a simple, human insight - Skin speaks, we listen. The campaign celebrated the confidence that comes from understanding and caring for your body (or your baby's) intuitively.

As Associate Creative Director (Film), I co-led the creative process from script to screen, shaping the script, treatment, storyboards, production and post. The result was a series of films that captured both emotional warmth and scientific credibility, resonating with diverse audiences across the region.

Signature Stories

Signature Stories

Signature Stories