Skin Speaks. We Listen.

We helped Sanofi Lactacyd re-introduce its Feminine Wash and Baby Wash products across Asia with an empowering regional campaign built on a simple, human insight - Skin speaks, we listen. The campaign celebrated the confidence that comes from understanding and caring for your body (or your baby's) intuitively.

As Associate Creative Director (Film), I co-led the creative process from script to screen, shaping the script, treatment, storyboards, production and post. The result was a series of films that captured both emotional warmth and scientific credibility, resonating with diverse audiences across the region.