Signature Stories
Client
Marriott // Autograph Collection
Service
Creative Direction
Collect Signature Stories, exactly like nothing else.
© Autograph Collection by Marriott - Signature Stories
Project Overview
Today’s travelers seek stays that feel deeply personal and full of story. For Autograph Collection, we set out to show that every property is more than a destination - it’s a stage for Signature Stories waiting to be lived. Rooted in the brand’s DNA of individuality and cultural connection, we brought this idea to life through a hero film following a charismatic female lead on a story filled journey where place and feeling intertwined.
As Creative Director, I led and provided oversight to the strategy, concept and execution across teams in Singapore, Korea and Malaysia as my team of Film Creatives went across Asia to capture the rich spirit and individuality of each Autograph Collection property.
Everyday Magic
Skin Speaks