You Are Bugs

For Netflix’s 3 Body Problem global launch, we were tasked with creating an unforgettable on-ground experience for Australia. During the bustling F1 Grand Prix weekend, we transformed Melbourne’s Southern Cross Station into an immersive spectacle, featuring a massive 3D projection of an alien eye and an eerie soundscape inspired by the show’s haunting “You Are Bugs” moment. The activation drew over 500,000 spectators, generating buzz and anticipation for the series’ premiere.

As Associate Creative Director & Content Director, I led creative development, story structure and content direction, guiding the project from treatment to delivery while balancing creative ambition with the real-world technical and environmental challenges of projection mapping.