Go Gram!
Product Launch Campaign
Product Launch Campaign
Product Launch Campaign
Client
LG
Service
Creative Direction
Client
LG
Service
Creative Direction
Client
LG
Service
Creative Direction
LG Gram, the lightweight powerhouse that keeps you going!
LG Gram, the lightweight powerhouse that keeps you going!
LG Gram, the lightweight powerhouse that keeps you going!
© LG - Go Gram!
© LG - Go Gram!
© LG - Go Gram!
Project Overview
In a category crowded with functional sameness, LG needed to give LG gram an emotional edge. We transformed it from a “light and powerful” laptop into a symbol of ambition and possibility. Our campaign idea, Go Gram, became a rallying cry for go-getters everywhere. The campaign paired personality with product through vibrant film content, lifestyle visuals and 3D assets that moved as dynamically as the audience they spoke to.
As Associate Creative Director, I co-led the strategy, concept, creative development and execution across Singapore, Korea and Malaysia, to bring this energetic, globally adaptable campaign to life.
Project Overview
In a category crowded with functional sameness, LG needed to give LG gram an emotional edge. We transformed it from a “light and powerful” laptop into a symbol of ambition and possibility. Our campaign idea, Go Gram, became a rallying cry for go-getters everywhere. The campaign paired personality with product through vibrant film content, lifestyle visuals and 3D assets that moved as dynamically as the audience they spoke to.
As Associate Creative Director, I co-led the strategy, concept, creative development and execution across Singapore, Korea and Malaysia, to bring this energetic, globally adaptable campaign to life.
Project Overview
In a category crowded with functional sameness, LG needed to give LG gram an emotional edge. We transformed it from a “light and powerful” laptop into a symbol of ambition and possibility. Our campaign idea, Go Gram, became a rallying cry for go-getters everywhere. The campaign paired personality with product through vibrant film content, lifestyle visuals and 3D assets that moved as dynamically as the audience they spoke to.
As Associate Creative Director, I co-led the strategy, concept, creative development and execution across Singapore, Korea and Malaysia, to bring this energetic, globally adaptable campaign to life.
You Are Bugs
Everyday Magic
You Are Bugs
Everyday Magic
You Are Bugs
Everyday Magic