Everyday Magic
Global Campaign
Global Campaign
Global Campaign
Client
LG
Service
Creative Direction
Client
LG
Service
Creative Direction
Client
LG
Service
Creative Direction
Turning cold technology into warm, affectionate moments. Nearly 900 assets, localised across 11 markets.
Turning cold technology into warm, affectionate moments. Nearly 900 assets, localised across 11 markets.
Turning cold technology into warm, affectionate moments. Nearly 900 assets, localised across 11 markets.
© LG ThinQ - The Home Of Everyday Magic
© LG ThinQ - The Home Of Everyday Magic
© LG ThinQ - The Home Of Everyday Magic
Project Overview
Smart home tech often feels cold and complex but LG wanted to show how ThinQ could bring warmth and ease to everyday life. Our idea, The Home of Everyday Magic, reimagined ThinQ as the quiet heartbeat of the home, turning ordinary appliances into smart companions that create small but meaningful moments of comfort. We brought this to life through a modular hero film set to “Bibbidi-Bobbidi-Boo”, adaptable across 11 markets and nearly 900 assets.
As Associate Creative Director, I co-led the strategy, concept and execution across Singapore, Korea and Malaysia, building the modular architecture of our master film production that would eventually accommodate and lead to our almost 900 assets of crafted, localised storytelling.
Project Overview
Smart home tech often feels cold and complex but LG wanted to show how ThinQ could bring warmth and ease to everyday life. Our idea, The Home of Everyday Magic, reimagined ThinQ as the quiet heartbeat of the home, turning ordinary appliances into smart companions that create small but meaningful moments of comfort. We brought this to life through a modular hero film set to “Bibbidi-Bobbidi-Boo”, adaptable across 11 markets and nearly 900 assets.
As Associate Creative Director, I co-led the strategy, concept and execution across Singapore, Korea and Malaysia, building the modular architecture of our master film production that would eventually accommodate and lead to our almost 900 assets of crafted, localised storytelling.
Project Overview
Smart home tech often feels cold and complex but LG wanted to show how ThinQ could bring warmth and ease to everyday life. Our idea, The Home of Everyday Magic, reimagined ThinQ as the quiet heartbeat of the home, turning ordinary appliances into smart companions that create small but meaningful moments of comfort. We brought this to life through a modular hero film set to “Bibbidi-Bobbidi-Boo”, adaptable across 11 markets and nearly 900 assets.
As Associate Creative Director, I co-led the strategy, concept and execution across Singapore, Korea and Malaysia, building the modular architecture of our master film production that would eventually accommodate and lead to our almost 900 assets of crafted, localised storytelling.
Go Gram!
Signature Stories
Go Gram!
Signature Stories
Go Gram!
Signature Stories